Created by Automish® and Pep Dekker

So you'd like to sell more widgets? Awesome. Implementing a general negative keyword list is one of the best ways to trim fat and reallocate more ad dollars to working campaigns, but the process for getting it right can feel daunting. What keywords should I use? Will this impact my current lead flow? To which campaigns should I apply the general terms? How fast does this work? And even after your campaigns go live, how are you going to make sure people are still finding your landing pages?

I'm going to help you cut through the confusion—to not only learn how to properly plan and launch your negative keywords, but make sure it gets you more revenue, too.

In Automish® Automation Tool #4 Negative Keywords, I'll walk you step-by-step through the entire process of launching a general negative keyword list for your business. With detailed step-by-step fail-proof examples along the way, you'll have your new negative keywords implemented in no time, so you can start automating your marketing and selling more.

Your general negative keyword list, with 1000+ terms across 20 categories, is waiting for you.

Hi, I'm Pep Dekker



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I've been optimizing SEM accounts since 2008, beginning with local optometry groups and credit unions. My automation strategies help save them time, money and most of all help their businesses scale up their investment into digital.

But I didn't stop there! As my reputation grew so did the budgets and demand. I tend to work in 3 lead generation verticals - new and used cars, personal finance and real estate lead generation. The bread and butter being lead generation through search advertising via Google Ads and Microsoft Advertising.

Throughout the 12 years of managing countless Google ad campaigns across the county, I've narrowed it down to just over 1,000 keywords every account should have applied to each and every campaign.

I've learned a lot about what works and what doesn't, how to automate growth of an account, and which successes can and can't be replicated.

Now is your chance to leverage my knowledge in the fourth Automish® Automation Tool Mini-course.

Over the past few years, I've applied a lot of what I've learned to help countless of dealerships and dealer groups get up and running on the technical side of Google through my consulting services at Dekker Consulting.

But in the process, I've also heard from many of those COOs and Digital Sales Managers that they need more than just technical help. They need oversight automating and implementing their marketing and sales strategies. They need a way to ask questions of other operations partners. They need someone who's been there and done it to help guide them through the whole process.

That's why I created Automish®, automation tools, scripts, sequences and workflows, to help proactive operators learn from my successes—and failures—getting their digital automation strategies off the ground.

Automish® Automation Tool #4 mini-course on Negative Keywords gives you over 1,000 negative keywords every business should apply to their campaigns. Everything you need to reclaim wasted ad spend successfully, including generating more qualified leads.



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Automish® Automation Tool #4 mini-course was built with the digital sales-person in mind. If you’re looking to operationalize automation, this is the mini-course for you.
  • Work at your own pace. There are a couple distinct steps you can repeatedly come back to, taking you from let's-do-this to post-implementation success.
  • Clear action items set you up for success, highlighting which lists are to be used for your Google and Microsoft campaigns, how to acquire the right click for each campaign, leverage your current directive, and build a marketing sequence.
  • Master checklist to keep you on track, including a categorized excel sheet and printable to do list.
  • Gain exclusive access to a private email network to discuss automation practices, mini-course notes, and trade ideas with your fellow account managers.
  • Office hours with Pep to give you the opportunity to ask questions and get advice.



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Across three detailed course steps, you’ll learn about:
  • The how and why of negatives: You'll gain a deep perspective on how and why negative keywords work for both you and your inbound leads—from understanding what match types to use to realizing that segmenting your actions gives you the most control towards fully automating your digital marketing campaigns.
  • Applying negative keywords to increase car sales: I'll help you with all the technical implementation required to automate your campaigns.
  • Which of the keyword categories and terms are the most wasteful on Google for car dealerships:
  • Car Parts
  • DIY
  • Education
  • Free & Deals Miscellaneous
  • Hacking
  • Jobs
  • Kids
  • Large Websites
  • Laws
  • Manufacturing
  • Media
  • Non-Commercial
  • Organizations
  • Pets & Games
  • Photos
  • Rent
  • Research
  • Shopping
  • Transportation
  • How to sell more products and services with fewer sales staff: Learn how to effectively apply these and other automation tools to earn a stronger ROAS, lower your cost per sale, and increase your revenue.



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Automish® Automation Tool #4 mini-course is designed for businesses looking to drive more leads or sales at a lower cost, increase revenue and reclaim lost ad spend through marketing automation with their Google Ads.

You're always looking to reach your next client in a way that makes a difference. Your google ads have been a reliable staple but now costs are creeping up and it's time to take advantage of this idea that has been idea has been waiting in the wings, and this is the quarter you’re going to make it a reality. You're not only going to automate Google Ads —you’re going to automate the entire digital department. I’m excited to help you create a system for that opperation, starting with Automish® Automation Tool #4.

Randy Jones Sr.

COO - Boston

"Biggest boost wasn't to our ad account but to the business processes that evolved across departments. Seeing a 21% uptick in sales YoY."

Course Curriculum

Frequently Asked Questions

How long do I have access to the course and it's automation tools?

You will have lifetime access to the course.

What tools will I need to complete the course?

At the beginning of the mini course, you will only need a computer and access to your Google Ads account. I will walk you through your options for implementation, management and future automation.

What do I do if I need help?

If you have a question related to this course, email [email protected] Thanks!

How long is the tool/course?

Plan to take about one hour to complete the mini-course. There are 3 detailed implementation lessons, 1 excel file with 1,000+ negative keywords organized across 20 categories. Most clients have some understanding of Google Ads and can install everything under 45 minutes - given the right campaign structure.

Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, switch from the Credit Card tab to the PayPal tab. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for any installment plans.

What if I am unhappy with the automation tool mini-course?

Oh no! We don't want that! We offer a 30-day 140% money back guarantee. If you are unhappy with the automation tool mini-course for any reason, let us know and we will refund your payment within 30 days +40%. We would appreciate notification within the first 30 days of purchase.

When does the course start and finish?

The tool is available year around; use the email signup box to receive notifications when the course has updates. Once you have enrolled, you have ongoing access. The tool is self-paced and you may take as long as you need to implement it.


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Marketing automation changed my business operations and my clients operations—and I know it can change yours, too. It's an incredible way to modernize at scale and build a layer of departmental resiliency.

My Automish® Automation Tool #4 mini-course walks you through the entire process of implementing terms so you'll never waste time checking and rechecking search terms reports within Google Ads or Microsoft Advertising. Along the way, you’ll be supported by me and my team, as well as by other executives in our private Automish® community.

Join today and see just how much automation tools can do for your dealership.