Created by Automish® and Pep Dekker

So you'd like to sell more cars? Awesome. Implementing a negative keyword list is one of the best ways move cars, but the process for getting it right can feel daunting. What keywords should I use? Will this impact my current lead flow? To which campaigns should I apply this? How fast does this work? And even after your campaigns go live, how are you going to make sure people are still finding your cars?

I'm going to help you cut through the confusion—to not only learn how to properly plan and launch your negative keywords, but make sure it gets you more ROAS, too.

In Automish® Automation Tool #1, I'll walk you step-by-step through the entire process of launching a global negative keyword list for dealerships. With detailed step-by-step fail-proof examples along the way, you'll have your new negative keywords implemented in no time, so you can start automating your marketing and sell more cars.

Your master negative keyword list for car dealerships is waiting for you.

Hi, I'm Pep Dekker



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I've been optimizing SEM accounts since 2008, beginning with local optometry groups and credit unions. My automation strategies help save them time, money and most of all help their businesses scale up their investment into digital.

But I didn't stop there! As my reputation grew so did the budgets and demand. I tend to work in 3 lead generation verticals - new and used cars, personal finance and real estate lead generation. The bread and butter being lead generation through search advertising via Google Ads and Microsoft Advertising.

Throughout the 12 years of managing countless auto dealers ad campaigns across the county, I've narrowed it down to two succinct lists of negative keywords (roughly 700 terms) that should be applied to new and/or used auto campaigns.

I've learned a lot about what works and what doesn't, how to grow an account, and which successes can and can't be replicated.

Now is your chance to leverage my knowledge in the first Automish® Automation Tool Mini-course.

Over the past few years, I've applied a lot of what I've learned to help countless of dealerships and dealer groups get up and running on the technical side of Google through my consulting services at Dekker Consulting.

But in the process, I've also heard from many of those COOs and Digital Sales Managers that they need more than just technical help. They need oversight automating and implementing their marketing and sales strategies. They need a way to ask questions of other operations partners. They need someone who's been there and done it to help guide them through the whole process.

That's why I created Automish®, automation tools, scripts, sequences and workflows, to help proactive operators learn from my successes—and failures—getting their digital automation strategies off the ground.

Automish® Automation Tool #1 mini-course gives you over 690 negative keywords every car dealership should apply to their new and used car campaigns. Everything you need to reclaim wasted ad spend successfully, including generating more qualified leads.



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Automish® Automation Tool #1 mini-course was built with the proactive salesmen in mind. If you’re an operator and you’re looking for help with each step along the way, this is the mini-course for you.
  • Work at your own pace. There are a couple distinct steps you can repeatedly come back to, taking you from let's-do-this to post-implementation success.
  • Clear action items set you up for success, highlighting which lists are to be used for your new car campaigns and which are to be applied to used car campaigns how to acquire the right click for each campaign, leverage your current directive, and build a marketing workflow.
  • Master checklist to keep you on track, including an excel sheet and printable to do list.
  • Gain exclusive access to a private email network to discuss automation practices, mini-course notes, and trade ideas with your fellow account managers.
  • Office hours with Pep to give you the opportunity to ask questions and get advice.



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Across three distinct course steps, you’ll learn all about:
  • The how and why of negatives: You'll gain a deep perspective on how and why negative keywords work for both you and your inbound leads—from understanding what match types to use to realizing that segmenting your actions gives you the most control towards fully automating your digital marketing campaigns.
  • Applying negative keywords to increase new car sales: I'll help you with all the technical implementation required to automate your campaign like a seasoned professional.
  • Setting up negative keywords to sell more used cars: I'll teach you how to control your campaigns so you spend more time in front of clients and less time behind the computer.
  • How to sell more cars with fewer sales staff: Learn how to effectively apply these and other automation tools to earn a stronger ROAS, lower your cost per sale, and increase your revenue.



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Automish® Automation Tool #1 mini-course is designed for operators and account managers looking to drive more leads at a lower cost, move inventory and increase revenue through marketing automation with their Google Ads.

You're always looking to reach your next client in a way that makes a difference. Your google ads have been a reliable staple but now costs are creeping up and it's time to take advantage of this idea that has been idea has been waiting in the wings, and this is the quarter you’re going to make it a reality. You're not only going to automate Google Ads —you’re going to automate the entire digital department. I’m excited to help you create a system for that opperation, starting with Automish® Automation Tool #1.

Kathleen Roughan

Digital Account Director - New Jersey

"After analyzing our dealership SEM campaign's, and recommending we apply his Automation Tool #1 negative keyword lists. We saw an uptick in leads and can are now working towards further automation scripts."

Course Curriculum

Frequently Asked Questions

How long do I have access to the course and it's automation tools?

You will have lifetime access to the course.

What tools will I need to complete the course?

At the beginning of the mini course, you will only need a computer and access to your auto dealers Google Ads account. I will walk you through your options for implementation, management and future automation.

What do I do if I need help?

If you have a question related to this course, email [email protected] Thanks!

How long is the tool/course?

Plan to take about one hour to complete the mini-course. There are 3 detailed implementation lessons, 1 master file with over 690 negative keywords. Most clients have some understanding of Google Ads and can install everything under 15 minutes - given the right campaign structure.

Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, switch from the Credit Card tab to the PayPal tab. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for any installment plans.

What if I am unhappy with the automation tool mini-course?

Oh no! We don't want that! We offer a 30-day 140% money back guarantee. If you are unhappy with the automation tool mini-course for any reason, let us know and we will refund your payment within 30 days +40%. We would appreciate notification within the first 30 days of purchase.

When does the course start and finish?

The tool is available year around; use the email signup box to receive notifications when the course has updates. Once you have enrolled, you have ongoing access. The tool is self-paced and you may take as long as you need to implement it.


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Marketing automation changed my business operations and my clients operations—and I know it can change yours, too. It's an incredible way to modernize at scale and build a layer of departmental resiliency.

My Automish® Automation Tools #1 mini-course walks you through the entire process of implementing terms so you'll never waste time checking and rechecking search terms reports within Google Ads or Microsoft Advertising. Along the way, you’ll be supported by me and my team, as well as by other executives in our private Automish® community.

Join today and see just how much automation tools can do for your dealership.