Created by Automish® and Pep Dekker

So you'd like to sell more cars? Awesome. Implementing multiple keyword scripts is one of the most definitive ways auto dealers gain a competitive edge, but the process for getting it right can feel intimidating. What scripts should should I use? Will this impact my current lead flow? To which campaigns should I apply this? How fast does this work? And even after your campaigns go live, when do we run these scripts?

I'm going to help you cut through the confusion—to not only learn how to properly plan and launch your keyword mining scripts, but make sure it gets you more local (share of voice) SOV, too.

In Automish® Automation Tool #3 mini-course, I'll walk you step-by-step through the entire process of launching dedicated keyword mining scripts for your dealership. With annotated step-by-step examples along the way, you'll have your new keywords uncovered and implemented in no time, so you can start automating your marketing and sell more cars.

Your two advanced keyword mining scripts are waiting for you.

Hi, I'm Pep Dekker



--- -- - -- ---

I've been optimizing SEM accounts since 2008, beginning with local optometry groups and credit unions. My automation tools help save them time, money and most of all help their businesses scale up their investment into digital.

But I didn't stop there! As my reputation grew so did the budgets and demand. I tend to work in 3 lead generation verticals - new and used cars, personal finance and real estate lead generation. The bread and butter being lead generation through search advertising on Google Ads and Microsoft Advertising.

Throughout the 12 years of managing countless auto dealers ad campaigns across the county, I've narrowed it down to these two keyword scripts every dealership must install and run on every SEM account.

I've learned a lot about what works and what doesn't, how to automate growth of an account, and which successes can and can't be replicated.

Now is your chance to leverage my knowledge in the third Automish® Automation Tool Mini-course.

Over the past few years, I've applied a lot of what I've learned to help countless of dealerships and dealer groups get up and running on the technical side of Google through my consulting services at Dekker Consulting.

But in the process, I've also heard from many of those COOs and Digital Sales Managers that they need more than just technical help. They need oversight automating and implementing their marketing and sales strategies. They need a way to ask questions of other operations partners. They need someone who's been there and done it to help guide them through the whole process.

That's why I created Automish®, automation tools, scripts, sequences and workflows, to help proactive operators learn from my successes—and failures—getting their digital automation strategies off the ground.

Automish® Automation Tool #3 mini-course gives you two keyword scripts every new and used car dealership should be running. Everything you need to find long-tail keyword gems and ensure complete market share coverage to never miss out on a potential lead.

This tool is 100% about automating your keyword discovery and driving more sales at lower acquisition costs.



--- -- - -- ---

Automish® Automation Tool #3 mini-course was created with the future of the dealership in mind. If you’re overseeing your Google Ads account and wondering why everything has gone sideways, this is the proprietary mini-course for you.
  • Work at your own pace. There are a couple distinct steps you can repeatedly come back to, taking you from let's-do-this to post new keyword discovery and implementation success.
  • Clear action items set you up for success, generating reports thru scripts indicating the potential keywords to be used for your campaigns. How to asses the value of each new term, where to import them in your campaigns and build a marketing workflow that matters.
  • Master checklist to keep you on track, including two complete out-of-the-box ready scripts and a printable to do list.
  • Gain exclusive access to a private email network to discuss automation practices, mini-course notes, and trade ideas with your fellow account managers.
  • Office hours with Pep to give you the opportunity to ask questions and get advice.



--- -- - -- ---

Across two copy-and-paste proprietary scripts, you’ll learn all about:
  • The how and why of keyword scripts: You'll gain a deep perspective on how and why user search patterns change over time—from understanding new potential and value to recognizing that automating these will save you 5-10 hours of work a quarter in account maintenance.
  • Applying keyword scripts to increase car sales: I'll help you with all the technical implementation required to automate your campaign and reclaim that missing market share.
  • Setting up scripts to capitalize on SOV gaps: I'll teach you how to control your keyword terms so you spend more time in front of the right clients and less time poking around in the account.
  • How to sell more cars with fewer sales staff: Learn how to effectively apply these and other automation tools to earn a stronger ROAS, lower your cost per sale, and increase your revenue.



--- -- - -- ---

Automish® Automation Tool #3 mini-course is designed for advanced sales teams looking to capitalize on available market share, improve their reach and share of voice, and automate the scaling-up their accounts with Google Ads.

You're always looking to reach your next client in a way that makes a difference. Your Google Ads have been a reliable channel but now costs are creeping up and it's time to take advantage of this idea that has been idea has been waiting in the wings, and this is the quarter you’re going to make it a reality. You're not only going to automate Google Ads —you’re going to automate the entire digital department. I’m excited to help you create a system for that opperation, starting with Automish® Automation Tool #3.

Carter Rieffel

Digital Sales - Queens

"Remember, this is about data. Price comparisons are two phone taps away, and it’s likely they’ve done their share of research. Being there when it matters for your leads with these automation scripts helped us keep the pipeline full."

Example Curriculum

  Google Ads Advanced Keyword Scripts for Dealerships Contents
Available in days
days after you enroll
  Automation Tool #3 - Script Implementations
Available in days
days after you enroll

Frequently Asked Questions

How long do I have access to the course and it's automation tools?

You will have lifetime access to the course.

What tools will I need to complete the course?

At the beginning of the mini course, you will only need a computer and access to your auto dealers Google Ads account. I will walk you through your options for implementation, management and future automation.

What do I do if I need help?

If you have a question related to this course, email [email protected] Thanks!

How long is the tool/course?

Plan to take about 1 hour to install the scripts and complete the mini-course. Set aside another hour or two to identify which keywords need to imported into their respective campaigns.

There are 2 detailed implementation lessons, 2 copy-and-paste code examples. Most clients have some understanding of Google Ads and can install everything in 1 afternoon - given the right campaign structure.

Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, switch from the Credit Card tab to the PayPal tab. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout. PayPal is not available for any installment plans.

What if I am unhappy with the automation tool mini-course?

Oh no! We don't want that! We offer a 30-day 140% money back guarantee. If you are unhappy with the automation tool mini-course for any reason, let us know and we will refund your payment within 30 days +40%. We would appreciate notification within the first 30 days of purchase.

When does the course start and finish?

The tool is available year around; use the email signup box to receive notifications when the course has updates. Once you have enrolled, you have ongoing access. The tool is self-paced and you may take as long as you need to implement it.


--- -- - -- ---

Marketing automation changed my business operations and my clients operations—and I know it can change yours, too. It's an incredible way to modernize at scale and build a layer of departmental resiliency.

My Automish® Automation Tool #3 mini-course walks you through the entire process of implementing the two most helpful keyword mining scripts so you can confidently automate your Google Ads account growth. Along the way, you’ll be supported by me and my team, as well as by other owners in our private Automish® community.

Join today and see just how much automation tools can do for your dealership.